The 10 Best Free SEO Tools in 2018


Search Engine Optimization, also known as SEO, refers to the process of organically attracting visitors to your site, based on your ranking on popular online search engines like Google, Bing etc. With the right SEO strategy, you can get your site to the top of the search engine results so that you can attract the right kind of traffic to your platform.

However, most business owners find SEO optimization too confusing for them to understand and use, especially because it’s constantly being updated to meet Google’s ever-changing algorithms.

That said, before you give up and decide to hire someone else to handle your SEO, check out some of these SEO tools which are built to simplify and demystify online marketing.

  1. Yoast

The Yoast SEO tool is designed to automatically analyze your content and optimize it for SEO. It works exceptionally well on WordPress sites and will provide you with everything you need to create SEO friendly content, from meta descriptions to image tags.

  1. SEO Chat

SEO Chat will help you to widen your reach when searching for keywords, so that you can get data from relevant sources like Amazon, YouTube and all the major online search engines.

  1. MozBar

MozBar is the place to go if you want in-depth insights into your site’s performance. The best part is that it’s super easy to use, and all you have to do is install it as an extension on your browser. This way, you can click on it whenever you want SEO-related data on a website you’re visiting.

  1. Google Webmaster Tools

Google Webmaster Tools enables you to effortlessly optimize a site of your choice for maximum visibility on Google’s search engine results.

  1. Google AdWords Keyword Planner

Not only is the GAKP free and simple to use, but it’ll save you a whole lot of time by conflating data on the top keywords for the month, how much the competition is spending on them etc.

  1. Copyscape

Make sure that you post 100% original and non-plagiarised content by putting everything through Copyscape before you post it. Sites that have plagiarised content tend to have lower search engine rankings than those with original content, which makes Copyscape a very valuable tool for site owners.

  1. Google Analytics

At this point, you’ve probably heard of Google Analytics, and as the name suggests, GA is all about giving you insights into your web traffic which will help you get better acquainted with your audience and how your site visitors think.

  1. Ubersuggest

Use Ubersuggest to find out which long tail keywords are suitable for your site.

  1. SEOWorkers Analysis Tool

With this tool, you can gain access to detailed insights on your site’s performance at the click of a button. You can get it as an extension for your Firefox browser and it comes with the added advantage of providing you with timely and relevant knowledge on SEO best practices.

  1. WooRank

For a comprehensive report on your site’s SEO performance, just type in the URL on WooRank and if you want, you can even get similar reports on a recurring basis.