12 Possible Reasons Why Your Website Ranking Dropped
Oh dear… has your website ranking dropped to page 2 of Google Search Engine Results Page (SERP)? Before you start panicking, we might have the answers to why your website ranking dropped.
The Basics of Ranking on Google
But before that, let’s get down to the basics first.
How does one even rank on Google?
3 words – Search Engine Optimization (SEO).
What is SEO?
SEO refers to a process of incorporating high-traffic and relevant keywords or key phrases to your website so that it ranks higher than other websites on Google SERPs.
In other words, users can enter a specific keyword and find your website at the top of the first page. Read more here.
However, SEO involves a lot more than just weaving in keywords. It also involves creating a nimble and user-friendly website that functions on both desktop and mobile. In addition, SEO encompasses building backlinks, creating quality content and fast loading speed among other things.
SEO is easier said than done, though. But don’t worry, if you need some help to optimize your website organically, we are here to help. Click here to learn more.
Why Your Website Ranking Dropped
You might be the top dog of Google SERPs one day and on page 10 the following day. What happened?
Here are 12 possible reasons why your website ranking dropped.
1. Google Algorithm Update
Google has rolled out a couple of algorithm updates in the past and they are known to cause drastic spikes and dips in one’s rankings and traffic.
Unfortunately, there is no way to get a foolproof strategy against Google algorithm updates. The only way you can maintain your ranking a midst Google algorithm updates is to have a long-term strategy that deliver quality content and stellar web experience consistently.
Also, regular monitoring and quick follow-ups can do the trick.
2. Poor User Experience
Is it easy to navigate on your website?
If the answer is “no”, then you only have yourself to blame.
Google tends to favour websites which make navigation as easy as pie for users. So make sure your website has a stellar layout with enough relevant information about your brand and what you do.
3. Broken Links
Inbound and outbound marketing are excellent for SEO… but not when the links are broken. Google penalizes websites with broken links!
Monitor all inbound and outbound links regular and ensure all of them are working.
4. Poor Loading Speed
Frankly, if your website takes more than 2 seconds to load, you’re probably going to get penalized for poor loading speed. Google doesn’t want to have users waiting for ages to get the information they need.
Fix all website errors to get the most optimal loading speed.
5. Too Much Spam
Do you like to be bombarded with spam when you enter a website?
No, neither does Google.
Link spam, unwanted ads and malware are huge no-nos for Google. So get rid of them!
6. Irrelevant Content
Staying on the first page of Google SERPs is all about feeding users information that is relevant and engaging. In this sense, outdated content based on keywords with low search volume isn’t going to do your site any good.
Monitor search trends and create content that you think your users will benefit from.
7. Duplicate Content
Aha, Google absolutely detests duplicate content. And so do your users – it makes you appear unoriginal and inauthentic.
Even if you have duplicate content for ‘branding purposes’, it would be best to diversify any form of duplicate content to avoid getting penalized by Google.
8. Poor Quality Links
It’s not enough just to build backlinks, you need to make sure that they are of high quality.
Basically, spam links or links on websites with little traffic isn’t going to do your website any favours. You would want to get your traffic from a reliable source.
9. Web Redesign
If your website has undergone any makeovers in the past couple of days, it’s quite likely that your ranking might fall just because it might not have been crawled by Google yet.
So just be patient, but adjust your content and website accordingly if your ranking stagnates or deteriorates even more.
10. Not Mobile-Friendly
More than 50% of all web traffic comes from smartphones and tablets, so you need to ensure that your website is accessible on desktop and mobile.
There are more advantages to going mobile-first. Click here to view them.
11. Server Overload
If you have a sudden influx of traffic coming in, your server might not be able to take it (and it might even crash!). This would cause a lot of website errors and you might also get penalized by Google.
In the event of a promotion or an event where you expect a mammoth amount of traffic, ensure your servers are in the condition to handle the traffic. You might want to look to getting a reliable web hosting site to prevent any server crashes.
Sometimes, it’s not Google. But rather, it’s your competitors.
Monitor your competitors and track any updates to their website. They might be using more competitive keywords and creating new landing pages.
In any case, try to adjust and adapt based on their behaviour.
Help, My Website Ranking Dropped!
Don’t worry – a drop in your ranking not the end of the world.
The good news is that there are always ways to troubleshoot should your website ranking ever fall. As long as you have a plan B in mind, you should be able to regain your position on Google SERPs. Then again, if it ever gets too difficult or complex, you might want to engage in an SEO specialist to do the research and troubleshooting for you.
Nevertheless, SEO is the way to go in digital marketing. Not only is SEO a long-term strategy, but can help you drive organic traffic, boost leads and sales and also encourage conversions on your website.
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