Every so often, marketers and business owners can run out of ideas when creating content for their social media pages, especially for LinkedIn, where your target audiences are more professional than other platforms. However, there’s no need to worry, as our research has uncovered some of the best LinkedIn pages in Singapore that can serve as excellent sources of inspiration.
When it comes to the best LinkedIn pages in Singapore, some exceptional examples showcase creativity, effort, and consistency. These top-notch LinkedIn business profiles in Singapore demonstrate how companies have consistently produced captivating content that resonates with their audience. By studying their approaches, you can gain valuable insights as to how to revamp your LinkedIn page so your followers remain informed and engaged.
The Power Of The Best LinkedIn Business Profiles In Singapore
Is LinkedIn truly significant in Singapore?
Absolutely!
If you’ve ever considered LinkedIn merely a “corporate Meta by Facebook” for white-collar professionals to build connections, you’re significantly underestimating its massive marketing and advertising potential!
Unlike other social networks such as Instagram and Facebook, LinkedIn targets a more corporate audience. With over 590 million members and 30 million pages according to a LinkedIn survey, the platform offers incredible opportunities for businesses to share content, expand their brand reach, and connect with potential clients.
By implementing a practical LinkedIn strategy, you can easily reach out to new clients, reconnect with previous ones, and share valuable information about your company and services. This is where the best LinkedIn business profiles shine, setting the benchmark for success.
One handy feature of LinkedIn is its Analytics function. You can effortlessly track visitor statistics, updates, and followers to monitor your campaigns’ performance, helping you optimise your approach to achieve the best results. Pssst, check out our Workato case study to gain insights on how to generate leads from LinkedIn.
6 Examples Of The Best Business LinkedIn Pages in Singapore
Like how a content writer could get writer’s block, most LinkedIn users might lack inspiration now and then. But fear not. We have a list of Business LinkedIn Pages in Singapore that blew us away with their creativity, effort and consistency.
1. DBS Bank
DBS Bank’s LinkedIn page is an excellent example of a well-crafted corporate LinkedIn presence. The bank shares updates about its financial services and products and showcases its commitment to social responsibility, sustainability, and innovation. In addition, their consistent posting of thought leadership articles, employee stories, and industry news keeps their audience engaged and informed.
2. Grab
Southeast Asia’s leading ride-hailing and mobile payments platform Grab has a LinkedIn page highlighting its rapid growth and impact on the region. They share regular updates on product launches, partnerships, job opportunities, and engaging posts about their company culture and values. Their compelling visuals and storytelling make their content informative and enjoyable to consume.
3. Lazada
As one of the best e-commerce platforms in Southeast Asia, Lazada Group’s LinkedIn page is an excellent example of how to showcase a company’s achievements and culture. They regularly share updates on their expansion, partnerships, and technological advancements while highlighting employee experiences, diversity, and inclusion initiatives. Their mix of content effectively demonstrates their commitment to both customers and employees.
4. Razer
Razer, a global gaming and lifestyle brand, has a LinkedIn page that stands out. They successfully combine product announcements, behind-the-scenes looks at their best design and engineering processes, and engaging content about their esports partnerships and events. By highlighting its dedication to innovation and community, Razer keeps its followers informed and entertained.
5. GovTech Singapore
GovTech Singapore’s LinkedIn page provides a fascinating glimpse into the world of technology and innovation in the public sector. They regularly share updates on the latest tech initiatives, the best innovative city projects, and digital government transformations. In addition, by showcasing their collaborations with private sector partners and their own staff’s achievements and expertise, they offer a comprehensive look at the dynamic world of technology-driven public service.
6. GIC
GIC, Singapore’s sovereign wealth fund, has a LinkedIn page that reflects its status as a leading global investment firm. They post insightful content on market trends, investment strategies, and macroeconomic developments while providing a window into their organisational culture and values. Their focus on thought leadership and consistent engagement with their audience makes their page one of the best resources for financial professionals and the general public.
Moral Of The Story: Don’t Be Boring
These six Singaporean LinkedIn profiles are the best examples of how companies can create a powerful and engaging online presence. If these marvellous examples of professional Business LinkedIn Pages in Singapore prove anything, its that LinkedIn is a place for you to be bold, creative, but professional at the same time.
There are three main tips we can take away from this list:
- People want to know the brains behind your products and services, so show them!
- If you want more reach and impressions, tag companies and individuals with huge followings
- Make sure your visuals are eye-catching enough
If you truly want to make an impression on your followers on LinkedIn, sticking to one-dimensional and monotonous content isn’t going to get you anywhere. In fact, you might just be wasting your time and effort. You would have to channel more effort into thinking out-of-the-box. Need more marketing inspiration? Check out the best LinkedIn marketing campaigns of 2023. Or bulk up on marketing knowledge: stay ahead of the game and discover this year’s most prominent digital marketing trends.
Harness The Potential Of The Best LinkedIn Business Profiles & Pages In Singapore
Leveraging the best LinkedIn business profiles and pages can significantly impact your company’s online presence and growth in Singapore. By taking cues from these exceptional examples, you can develop a compelling and engaging LinkedIn presence that showcases your brand and fosters meaningful connections with your target audience.
Remember, the best LinkedIn pages maintain a consistent brand image, share valuable content, and engage with their audience. By adopting these best practices, you’ll be well on your way to unlocking the full potential of LinkedIn as a powerful marketing and networking tool for your business.
If you’re ready to elevate your LinkedIn game and need expert guidance, don’t hesitate to contact a professional LinkedIn agency like First Page that can help you create a captivating and compelling LinkedIn presence for your company. With proper support, you can make the most of this professional networking platform and achieve outstanding results for your business in Singapore. Contact our digital experts today.
